After a few years working in the beauty industry, executives learn a thing or three about what works and what doesn’t, and, at some point, many want to try their hand at getting their own products into women’s hands. One of latest is Re:Beauty, a new direct sales skin care line that has plans to expand into color cosmetics later this year.
 
Founder Marcela Speert has roots in the industry as the former president of Mary Kay Cosmetics Central Europe and later, as a private consultant to direct sales companies like Herbalife. As an independent consultant, she worked with Colgate-Palmolive as well.
 
Re:Beauty’s products span from a $35 gentle cleanser to an $85 luxury lifting cream. Designed to optimize the skin's natural cell power, Re:Beauty's exclusive and proprietary scientific complex, Re:Vitaplex, delivers multiple skin-improving benefits while inhibiting the degradation of collagen, according to the company.
 
“It's thrilling to see Re:Beauty come to life,” said Speert. “I've leveraged years of contacts and expertise in scientifically-formulated skin care products with powerful ingredients and international brand management to design a line of advanced anti-aging, luxury products that inspire radiance and confidence.”
 
She continued, “It has been my dream for decades to start a modern skin care and color cosmetics company which will truly support entrepreneurial women and offer the finest luxury products accessible to everyone.” 
 
The patented combination of purified and water-soluble plant-based ingredients in Re:Vitaplex is said to help stimulate the growth of youth proteins, improve hydration and firmness of the epidermis and stimulate antioxidant and phytochelatin production, according to Speert. The complex was created and customized to deliver multiple skin improving benefits, she added. The formulation is designed for all skin types. 
 
“Today’s consumers are savvy and well informed. They are looking for quality products that are more natural, can address a multitude of indications and deliver expected results,” she explained. “They are seeking products that are easy to use and can readily be adopted into a regular skin care regimen.”
 
There are three ways to get on the Re:Beauty bandwagon:
• A “Re:presentative” is awarded the opportunity to make 100% on all personal sales and a discount of up to 50% on all products.
• An associate works alongside a Re:presentative to earn free products and collect “re:wards” by hosting Re:Beauty boutique parties.
• A “Re:member” receives 15% off all product purchases and free shipping.
 
“All of our products use cutting edge ingredients, feature no overly complicated directions and are in travel-friendly sizes. Every product has been developed for a specific reason, whether cleansing, hydrating or anti-aging; each touch point has to be of the highest quality, from the bottle to the product, right down to the texture of the product itself,” she said.
 
Re:Beauty products are also recyclable.
 
Later this year, Re:Beauty will launch a 24-product color cosmetic line with multi-tasking properties.
 
“Our goal is to leverage the latest technology available and provide the best possible business platform to our representatives by bringing direct sales into the 21st century,” said Speert. “Our focus now is to develop and expand the US market with plans to take the company and expand into international markets as soon as conditions dictate that. Re:Beauty is strategically structured to respond dynamically to the need of our representatives and the customers they serve.”